Taj Forer

So, you know, the internal relationship.

custom content groups within the large publishing companies, they're producing problem-solving solutions for their clients executed through content that is distributed against the audience that the client has interest in reaching.

And so as a result, their financial models often preclude them from paying for SaaS licenses.

So there are two sides to that coin for us.

One, we might not

revenues off of that customer from a lifetime perspective or even a contract perspective.

But what we can do is drive

unlimited revenues if we're successful in getting inside that business, receiving a price per campaign published fee, establishing a minimum so we can forecast against that.

And those accounts actually do require a fair amount of ongoing cultivation simply because that's how they work.

And we know that we can make a lot more money off of those accounts when we're inside them

actively driving volume usage.

We've got just over 22 people.

I think it's 24 as of a new design team we just brought on.

We're in New York and San Francisco for the most part.

I mean, a lot of our growth...

Yeah, our CAC is really low, actually.

A lot of our growth is organic.

There's a tremendous amount of sort of word of mouth marketing.

And to be honest, we've never done like a big global marketing campaign.

We never had like our big, you know, here we are.