Taj Forer

Okay, so total raise is what?

How much?

Uh, we, we've raised only about a million bucks of external capital.

You know, other people's money is just too sweet.

Yeah, we're pretty bulletproof about sharing our revenue, being an early stage company, but we're off and running and not shutting off the lights anytime soon, that's for sure.

Uh, well, you know, we, we get deals done when we need to get them done.

So often we'll discount it.

So I'm not going to give a specific number, but yeah, you're in the ballpark.

Um, yeah, I mean, we were doing less than that a year ago.

It's a it's a hybrid of both.

I mean,

We can only extract so much revenue out of an existing customer unless we have sold into, like, let's take a CPG brand.

If we sold into one of Procter & Gamble's consumer brands and then, wow, the product is performing incredibly well and we're driving increased e-commerce conversions.

Like, beautiful.

That might expand into a massive account for us.

We've got influence most of the time.

So we typically sell into the top.

And as a result, we're focused on servicing those customers, maybe driving ancillary long-tail revenues through our services offerings, but from a pure SaaS play standpoint.

You know, we're interested in scaling our revenues by adding new customers to the customer base.

I will say that as relates to native advertising and working with publishing and media companies, you know, oftentimes those relationships are a bit more nuanced, you know, like just cost of doing business perspective as well as a revenue perspective, namely because they operate like agencies.