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Taj Forer

๐Ÿ‘ค Speaker
148 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So you're going to start paying for it thereafter.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

But yeah, we've got a really healthy, dedicated customer base.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Our product is very sticky and we're growing aggressively.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

I would say that we're north of

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

We're north of 50 active accounts on the platform.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

I could certainly get back to you with the details.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

We're really successful in converting pilot accounts to paid accounts.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

And we have seen our first batch of enterprise renewals as well.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

We've seen substantial expansion from our customers where we might get in through one brand group and then the product performs so well for them that we pretty quickly expand into other areas of the organization.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Oh, I mean, we're growing at over 200% a year right now, just in terms of growth rate.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

And we've painstakingly built this platform to consolidate the multiple disconnected tools and workflow processes for modern digital marketers.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

into an interface that was built for marketers.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So we are very data-driven in our product development.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

We do tremendous listening to our customers, and we iterate the product based on the needs of the end user.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

It's a very complex technology stack with an overtly simple, pretty sexy design-focused interface that begets you.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

So marketers begin touching the tool and they fall in love instantly because it just does everything that they're responsible for doing better, more efficiently, and it's an enjoyable environment to work in.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

Oh, we saw 100% renewal from all of our initial contracts.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

We bootstrapped for a while.

SaaS Interviews with CEOs, Startups, Founders
1157 From Artist to $200k MRR SaaS Company for Content Publishing

And then we raised a small round to build out the enterprise version of the platform once we had taken the beta to market and saw it was working.