Tal Zohar

We're a SaaS company.

When we help our company grow, we grow with them.

And basically for marketing, we are charging a usage fee and for the sales optimization tool, we're charging a few cents per lead.

So we have two products.

One is for the sales cycle.

Basically, we help mainly FinTech companies finding, predicting who would be their high value clients from tens of thousands of leads that they get every month.

And for those, we're charging a few cents per lead.

And for the marketing side, we're charging basically a percentage of the budget spent through our platform.

So only if our clients choose to use our technology, then they pay.

And in those case, we are allowing companies to run super targeted campaigns in Edwards.

So think about moving from fishing with a net when you buy some fish, but you also buy water and the water costs as much as the fish does, unfortunately, to moving into fishing with a hook next to the right fish at the right time with the right bait in the right way with the right message.

Correct.

All of these are powered by several layers of quite sophisticated and patent-protected AI.

It's actually an SME approach.

So one of the things we're doing and our vision is that we're democratizing AI for customer acquisition.

We're bringing tools that Google and Facebook and Amazons are using today

in their B2C areas, and we're bringing them to the rest of the market.

And we're allowing to do that.

What allows us to do that is the combination of the fact that our technology allow us to reach a high accuracy from just 4,000 records, comparing to millions of records in the regular AI environment.

About $3,000 to $4,000.