Tamar

Awesome. So, Russell, in the VSL video, it's a bit confusing. You mentioned some people confused. But yeah, I'm finding myself confused when you're building the panel. So we have the lead magnet that we offer on the first page. Then you talk about the video that we don't have to create a new lead magnet. You can just use the video. So what video exactly are we talking about?

Awesome. So, Russell, in the VSL video, it's a bit confusing. You mentioned some people confused. But yeah, I'm finding myself confused when you're building the panel. So we have the lead magnet that we offer on the first page. Then you talk about the video that we don't have to create a new lead magnet. You can just use the video. So what video exactly are we talking about?

Are we talking about the... The perfect webinar video, where does it come from? So this is what I'm currently doing. I'm selling an e-book. I have already sold over 100 copies. So we have the testimonials and all that. So I want to run ads. And I'm building it using the VSL funnel. So I'm thinking, I want to combine the e-book and the masterclass. So what?

Are we talking about the... The perfect webinar video, where does it come from? So this is what I'm currently doing. I'm selling an e-book. I have already sold over 100 copies. So we have the testimonials and all that. So I want to run ads. And I'm building it using the VSL funnel. So I'm thinking, I want to combine the e-book and the masterclass. So what?

And there are like three videos after the first one. So I'm really confused. Like, where are we getting all these videos? Number one. And then like what video goes where? Because you have the video on the first page. Then you have like four videos down that, you know, that are locked. And then now on the On the next page is also a video. So it's a bit confusing.

And there are like three videos after the first one. So I'm really confused. Like, where are we getting all these videos? Number one. And then like what video goes where? Because you have the video on the first page. Then you have like four videos down that, you know, that are locked. And then now on the On the next page is also a video. So it's a bit confusing.

No. Come again.

No. Come again.

Also, da sind Screenshots, das sind keine Videos.

Also, da sind Screenshots, das sind keine Videos.

Okay, und dann, was geht auf der ersten Seite? Ist es die perfekte Webinar-Story?

Okay, und dann, was geht auf der ersten Seite? Ist es die perfekte Webinar-Story?

Ja, ja, ich war auf dem Anruf.

Ja, ja, ich war auf dem Anruf.

Yeah, I have all that.

Yeah, I have all that.

Ah, okay, makes sense. And then now on the next video, what do you put?

Ah, okay, makes sense. And then now on the next video, what do you put?

Okay, also in diesem Fall mache ich eine Masterclass. Also die Masterclass wird nur die Who, What, Where. Das ist die Masterclass. Ich habe vorher ein Webinar gemacht, also dachte ich mir, bringe ich das Webinar zu diesem Video oder wie funktioniert das?

Okay, also in diesem Fall mache ich eine Masterclass. Also die Masterclass wird nur die Who, What, Where. Das ist die Masterclass. Ich habe vorher ein Webinar gemacht, also dachte ich mir, bringe ich das Webinar zu diesem Video oder wie funktioniert das?

Das E-Book ist, ich habe es vorher für 29 Dollar verkauft, aber jetzt, und dann habe ich Ads verkauft, aber es hat nicht funktioniert. Also jetzt will ich nur, aber organisch funktioniert es. Aber wenn es um Ads geht, funktioniert es nicht. Also, weil es ein Tech-E-Book ist. Also ich will, weil die Leute mehr Videos wollen, also möchte ich beide ein Masterclass und das E-Book kombinieren.

Das E-Book ist, ich habe es vorher für 29 Dollar verkauft, aber jetzt, und dann habe ich Ads verkauft, aber es hat nicht funktioniert. Also jetzt will ich nur, aber organisch funktioniert es. Aber wenn es um Ads geht, funktioniert es nicht. Also, weil es ein Tech-E-Book ist. Also ich will, weil die Leute mehr Videos wollen, also möchte ich beide ein Masterclass und das E-Book kombinieren.

So I want to combine both of them at $7.99, but I've sold the book before for $14.99 and for $29.99, just the e-book.

So I want to combine both of them at $7.99, but I've sold the book before for $14.99 and for $29.99, just the e-book.

Also ein 12- bis 20-Minuten-Video von der Who, What, Where. Also das ist auch der Masterclass und dann habe ich das Buch veröffentlicht.

Also ein 12- bis 20-Minuten-Video von der Who, What, Where. Also das ist auch der Masterclass und dann habe ich das Buch veröffentlicht.

Wow, so I think this gets confusing because I thought the Masterclass is the video, the Who, What, Where Masterclass. Is that the Masterclass or no?

Wow, so I think this gets confusing because I thought the Masterclass is the video, the Who, What, Where Masterclass. Is that the Masterclass or no?

Ah, okay. Alright. So I just wanted Okay, so I don't have to do the Masterclass because I've done a Masterclass before to sell a $2,000 book as not course. So I can just do the video, the Who, What, Where video and then Das ist es.

Ah, okay. Alright. So I just wanted Okay, so I don't have to do the Masterclass because I've done a Masterclass before to sell a $2,000 book as not course. So I can just do the video, the Who, What, Where video and then Das ist es.

Ah, großartig. Also kann ich den VSL-Funnel für jetzt vergessen und dann vielleicht ein Lead-Magnet-Funnel bauen?

Ah, großartig. Also kann ich den VSL-Funnel für jetzt vergessen und dann vielleicht ein Lead-Magnet-Funnel bauen?

Yes, that, but separately to get leads organically. Don't worry about it.

Yes, that, but separately to get leads organically. Don't worry about it.

Ah, okay, awesome. Thank you so much.

Ah, okay, awesome. Thank you so much.

So it's all here, it's just in the wrong place. So you're like, is this training for me, my business? Okay, well, over here, right? So it's like, are your teams operating in silos? Are you frustrated with temporary fixes that aren't actually providing sustainable solutions? Be ready.

So it's all here, it's just in the wrong place. So you're like, is this training for me, my business? Okay, well, over here, right? So it's like, are your teams operating in silos? Are you frustrated with temporary fixes that aren't actually providing sustainable solutions? Be ready.

Okay, thank you. Yeah, no worries.

Okay, thank you. Yeah, no worries.

What's up, how are you?

What's up, how are you?

I was wondering if you saw that, oh my gosh. Meine Tochter wird der erste, der jüngste, oder ich weiß nicht, Teil des Klubs sein, oder? Okay, hier ist meine Geschichte. Ich mache mein erstes Webinar nächste Woche, am 12. März.

I was wondering if you saw that, oh my gosh. Meine Tochter wird der erste, der jüngste, oder ich weiß nicht, Teil des Klubs sein, oder? Okay, hier ist meine Geschichte. Ich mache mein erstes Webinar nächste Woche, am 12. März.

Und ich habe ein bisschen einen Fehler gemacht, zu starten, zu veröffentlichen und die Worte ein bisschen zu früh, wie diese Woche, und habe gemerkt, dass es viele Leute gab, die interessiert waren, klicken auf es, kamen in den Funnel und haben nicht geoptet. So, Hook Story Offer, Hook Story Offer, can't figure it out.

Und ich habe ein bisschen einen Fehler gemacht, zu starten, zu veröffentlichen und die Worte ein bisschen zu früh, wie diese Woche, und habe gemerkt, dass es viele Leute gab, die interessiert waren, klicken auf es, kamen in den Funnel und haben nicht geoptet. So, Hook Story Offer, Hook Story Offer, can't figure it out.

So, is it possible for me to just drop the link for you to give it a quick look and see, like, where you think... Can she show the page?

So, is it possible for me to just drop the link for you to give it a quick look and see, like, where you think... Can she show the page?

Oh, yeah.

Oh, yeah.

Yeah.

Yeah.

I don't know percentage, but 10 people.

I don't know percentage, but 10 people.

10 people opted in. 80 something hit the page.

10 people opted in. 80 something hit the page.

Okay, gotcha.

Okay, gotcha.

The deeper issue is strategic alignment. The symptoms of strategic alignment are... Not reaching quarterly KPIs, not meeting their goals, disconnect in collaboration. There are so many challenges and so because of that they have tried, they meaning the companies who are dealing with this challenge of misalignment, So how do we make that sexy? Because strategically aligning does not sound sexy.

The deeper issue is strategic alignment. The symptoms of strategic alignment are... Not reaching quarterly KPIs, not meeting their goals, disconnect in collaboration. There are so many challenges and so because of that they have tried, they meaning the companies who are dealing with this challenge of misalignment, So how do we make that sexy? Because strategically aligning does not sound sexy.

You know what I mean? for sure, but at the same time, it's the product directors and small business owners, you know, who, like, I have to make sure I'm talking to them. Like, a CEO is not caring for fluff. The CEO wants to understand, what is this free training? Why am I giving you an hour of my time? How is it affecting the bottom line?

You know what I mean? for sure, but at the same time, it's the product directors and small business owners, you know, who, like, I have to make sure I'm talking to them. Like, a CEO is not caring for fluff. The CEO wants to understand, what is this free training? Why am I giving you an hour of my time? How is it affecting the bottom line?

I have numbers and percentages of how much time, money and internal resources are wasted on meetings as opposed to collaborative workshops that come out with actionable next steps.

I have numbers and percentages of how much time, money and internal resources are wasted on meetings as opposed to collaborative workshops that come out with actionable next steps.

Well, meetings are one of the ways that companies try to compensate for the challenges.

Well, meetings are one of the ways that companies try to compensate for the challenges.

For what?

For what?

Software. Meeting software and... Oh, yeah, meetings, software and... Um... Maybe like more goals, like monthly KPIs or goals.

Software. Meeting software and... Oh, yeah, meetings, software and... Um... Maybe like more goals, like monthly KPIs or goals.

Yeah, customer satisfaction scores, customer engagement scores are going down. And monthly KPIs are not being met. There's disconnect between product strategy and business strategy. Product strategy is not executing on projects that ultimately deliver ROI and results for business objective goals.

Yeah, customer satisfaction scores, customer engagement scores are going down. And monthly KPIs are not being met. There's disconnect between product strategy and business strategy. Product strategy is not executing on projects that ultimately deliver ROI and results for business objective goals.

So it's all here, it's just in the wrong place. So you're like, is this training for me, my business? Okay, well, over here, right? So it's like, are your teams operating in silos? Are you frustrated with temporary fixes that aren't actually providing sustainable solutions? Be ready.

Okay, thank you. Yeah, no worries.

What's up, how are you?

I was wondering if you saw that, oh my gosh. Meine Tochter wird der erste, der jüngste, oder ich weiß nicht, Teil des Klubs sein, oder? Okay, hier ist meine Geschichte. Ich mache mein erstes Webinar nächste Woche, am 12. März.

Und ich habe ein bisschen einen Fehler gemacht, zu starten, zu veröffentlichen und die Worte ein bisschen zu früh, wie diese Woche, und habe gemerkt, dass es viele Leute gab, die interessiert waren, klicken auf es, kamen in den Funnel und haben nicht geoptet. So, Hook Story Offer, Hook Story Offer, can't figure it out.

So, is it possible for me to just drop the link for you to give it a quick look and see, like, where you think... Can she show the page?

Oh, yeah.

Yeah.

I don't know percentage, but 10 people.

10 people opted in. 80 something hit the page.

Okay, gotcha.

The deeper issue is strategic alignment. The symptoms of strategic alignment are... Not reaching quarterly KPIs, not meeting their goals, disconnect in collaboration. There are so many challenges and so because of that they have tried, they meaning the companies who are dealing with this challenge of misalignment, So how do we make that sexy? Because strategically aligning does not sound sexy.

You know what I mean? for sure, but at the same time, it's the product directors and small business owners, you know, who, like, I have to make sure I'm talking to them. Like, a CEO is not caring for fluff. The CEO wants to understand, what is this free training? Why am I giving you an hour of my time? How is it affecting the bottom line?

I have numbers and percentages of how much time, money and internal resources are wasted on meetings as opposed to collaborative workshops that come out with actionable next steps.

Well, meetings are one of the ways that companies try to compensate for the challenges.

For what?

Software. Meeting software and... Oh, yeah, meetings, software and... Um... Maybe like more goals, like monthly KPIs or goals.

Yeah, customer satisfaction scores, customer engagement scores are going down. And monthly KPIs are not being met. There's disconnect between product strategy and business strategy. Product strategy is not executing on projects that ultimately deliver ROI and results for business objective goals.

Awesome. So, Russell, in the VSL video, it's a bit confusing. You mentioned some people confused. But yeah, I'm finding myself confused when you're building the panel. So we have the lead magnet that we offer on the first page. Then you talk about the video that we don't have to create a new lead magnet. You can just use the video. So what video exactly are we talking about?

Are we talking about the... The perfect webinar video, where does it come from? So this is what I'm currently doing. I'm selling an e-book. I have already sold over 100 copies. So we have the testimonials and all that. So I want to run ads. And I'm building it using the VSL funnel. So I'm thinking, I want to combine the e-book and the masterclass. So what?

And there are like three videos after the first one. So I'm really confused. Like, where are we getting all these videos? Number one. And then like what video goes where? Because you have the video on the first page. Then you have like four videos down that, you know, that are locked. And then now on the On the next page is also a video. So it's a bit confusing.

No. Come again.

Also, da sind Screenshots, das sind keine Videos.

Okay, und dann, was geht auf der ersten Seite? Ist es die perfekte Webinar-Story?

Ja, ja, ich war auf dem Anruf.

Yeah, I have all that.

Ah, okay, makes sense. And then now on the next video, what do you put?

Okay, also in diesem Fall mache ich eine Masterclass. Also die Masterclass wird nur die Who, What, Where. Das ist die Masterclass. Ich habe vorher ein Webinar gemacht, also dachte ich mir, bringe ich das Webinar zu diesem Video oder wie funktioniert das?

Das E-Book ist, ich habe es vorher für 29 Dollar verkauft, aber jetzt, und dann habe ich Ads verkauft, aber es hat nicht funktioniert. Also jetzt will ich nur, aber organisch funktioniert es. Aber wenn es um Ads geht, funktioniert es nicht. Also, weil es ein Tech-E-Book ist. Also ich will, weil die Leute mehr Videos wollen, also möchte ich beide ein Masterclass und das E-Book kombinieren.

So I want to combine both of them at $7.99, but I've sold the book before for $14.99 and for $29.99, just the e-book.

Also ein 12- bis 20-Minuten-Video von der Who, What, Where. Also das ist auch der Masterclass und dann habe ich das Buch veröffentlicht.

Wow, so I think this gets confusing because I thought the Masterclass is the video, the Who, What, Where Masterclass. Is that the Masterclass or no?

Ah, okay. Alright. So I just wanted Okay, so I don't have to do the Masterclass because I've done a Masterclass before to sell a $2,000 book as not course. So I can just do the video, the Who, What, Where video and then Das ist es.

Ah, großartig. Also kann ich den VSL-Funnel für jetzt vergessen und dann vielleicht ein Lead-Magnet-Funnel bauen?

Yes, that, but separately to get leads organically. Don't worry about it.

Ah, okay, awesome. Thank you so much.