Tamar
Appearances
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Awesome. So, Russell, in the VSL video, it's a bit confusing. You mentioned some people confused. But yeah, I'm finding myself confused when you're building the panel. So we have the lead magnet that we offer on the first page. Then you talk about the video that we don't have to create a new lead magnet. You can just use the video. So what video exactly are we talking about?
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Are we talking about the... The perfect webinar video, where does it come from? So this is what I'm currently doing. I'm selling an e-book. I have already sold over 100 copies. So we have the testimonials and all that. So I want to run ads. And I'm building it using the VSL funnel. So I'm thinking, I want to combine the e-book and the masterclass. So what?
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
And there are like three videos after the first one. So I'm really confused. Like, where are we getting all these videos? Number one. And then like what video goes where? Because you have the video on the first page. Then you have like four videos down that, you know, that are locked. And then now on the On the next page is also a video. So it's a bit confusing.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
No. Come again.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Also, da sind Screenshots, das sind keine Videos.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Okay, und dann, was geht auf der ersten Seite? Ist es die perfekte Webinar-Story?
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Ja, ja, ich war auf dem Anruf.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Yeah, I have all that.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Ah, okay, makes sense. And then now on the next video, what do you put?
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Okay, also in diesem Fall mache ich eine Masterclass. Also die Masterclass wird nur die Who, What, Where. Das ist die Masterclass. Ich habe vorher ein Webinar gemacht, also dachte ich mir, bringe ich das Webinar zu diesem Video oder wie funktioniert das?
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Das E-Book ist, ich habe es vorher für 29 Dollar verkauft, aber jetzt, und dann habe ich Ads verkauft, aber es hat nicht funktioniert. Also jetzt will ich nur, aber organisch funktioniert es. Aber wenn es um Ads geht, funktioniert es nicht. Also, weil es ein Tech-E-Book ist. Also ich will, weil die Leute mehr Videos wollen, also möchte ich beide ein Masterclass und das E-Book kombinieren.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
So I want to combine both of them at $7.99, but I've sold the book before for $14.99 and for $29.99, just the e-book.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Also ein 12- bis 20-Minuten-Video von der Who, What, Where. Also das ist auch der Masterclass und dann habe ich das Buch veröffentlicht.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Wow, so I think this gets confusing because I thought the Masterclass is the video, the Who, What, Where Masterclass. Is that the Masterclass or no?
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Ah, okay. Alright. So I just wanted Okay, so I don't have to do the Masterclass because I've done a Masterclass before to sell a $2,000 book as not course. So I can just do the video, the Who, What, Where video and then Das ist es.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Ah, großartig. Also kann ich den VSL-Funnel für jetzt vergessen und dann vielleicht ein Lead-Magnet-Funnel bauen?
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Yes, that, but separately to get leads organically. Don't worry about it.
The Russell Brunson Show
From Creating Noise to Solving Agitation: Q&A from the OFA Challenge
Ah, okay, awesome. Thank you so much.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
So it's all here, it's just in the wrong place. So you're like, is this training for me, my business? Okay, well, over here, right? So it's like, are your teams operating in silos? Are you frustrated with temporary fixes that aren't actually providing sustainable solutions? Be ready.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
Okay, thank you. Yeah, no worries.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
What's up, how are you?
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
I was wondering if you saw that, oh my gosh. Meine Tochter wird der erste, der jüngste, oder ich weiß nicht, Teil des Klubs sein, oder? Okay, hier ist meine Geschichte. Ich mache mein erstes Webinar nächste Woche, am 12. März.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
Und ich habe ein bisschen einen Fehler gemacht, zu starten, zu veröffentlichen und die Worte ein bisschen zu früh, wie diese Woche, und habe gemerkt, dass es viele Leute gab, die interessiert waren, klicken auf es, kamen in den Funnel und haben nicht geoptet. So, Hook Story Offer, Hook Story Offer, can't figure it out.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
So, is it possible for me to just drop the link for you to give it a quick look and see, like, where you think... Can she show the page?
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
Oh, yeah.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
Yeah.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
I don't know percentage, but 10 people.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
10 people opted in. 80 something hit the page.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
Okay, gotcha.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
The deeper issue is strategic alignment. The symptoms of strategic alignment are... Not reaching quarterly KPIs, not meeting their goals, disconnect in collaboration. There are so many challenges and so because of that they have tried, they meaning the companies who are dealing with this challenge of misalignment, So how do we make that sexy? Because strategically aligning does not sound sexy.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
You know what I mean? for sure, but at the same time, it's the product directors and small business owners, you know, who, like, I have to make sure I'm talking to them. Like, a CEO is not caring for fluff. The CEO wants to understand, what is this free training? Why am I giving you an hour of my time? How is it affecting the bottom line?
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
I have numbers and percentages of how much time, money and internal resources are wasted on meetings as opposed to collaborative workshops that come out with actionable next steps.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
Well, meetings are one of the ways that companies try to compensate for the challenges.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
For what?
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
Software. Meeting software and... Oh, yeah, meetings, software and... Um... Maybe like more goals, like monthly KPIs or goals.
The Russell Brunson Show
Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson
Yeah, customer satisfaction scores, customer engagement scores are going down. And monthly KPIs are not being met. There's disconnect between product strategy and business strategy. Product strategy is not executing on projects that ultimately deliver ROI and results for business objective goals.