Tamara Holland

It's the way you style yourself.

It's literally pulling your hair back in a tight bun to give your outfit a completely different sort of mood.

Right?

Yeah.

And the glasses that you're wearing, you know, today with your outfit, with your denim, take it to a whole different level.

Yeah.

So thank you, Alison, for that.

That one endures.

I've got a new one for you.

So this is called the Three Forces of Cool.

And it's not super viral.

It's something that I came across on my Instagram.

I came across this theory and I've actually been using it ever since.

I'll give you an example of an outfit that I applied it to.

But first, just to unpack the theory a little bit.

So it's credit to a personal stylist called Fee Zelenberg.

And she just, yeah, she's a stylist who works with ordinary women and shares content on Instagram around style.

She's really great for a follow.

And basically her theory is about why some outfits feel inherently cool and others fall flat.

So if you ever see a stylish person on the street and you wonder like how they, why do they look so damn cool?