Tamara Holland

So basically, Prada has done a new campaign that was disseminated across their Instagram.

It features celebrities like Carey Mulligan, Nicholas Holt, and some models dressed in the new season.

I think it's a spring-summer collection.

And they're pictured alongside these giant, creepy, bird-human hybrid animals.

creatures like they're angry the faces are angry and they're really like they're stranger than like it very clearly these images are AI generated these are not real yeah they're props but I think they might be sort of like humans in costumes but they've been digitally altered yeah and it's an artist called Jordan Wolfson that worked with Prada on imagining these creatures

Yes, because Pride has always been aligned with art.

So this is really interesting to me because I'm like, okay, this is a different kind of art.

This campaign has really ignited a conversation around the place of AI in high fashion, luxury fashion imagery, and I guess fashion as a whole.

Because we're starting to have this, this conversation is becoming unignorable, right?

With fashion brands in particular.

You know, some of the larger e-commerce sites are starting to use AI generated models, which gives people the ick, understandably.

Yeah.

But there has been a recent controversy in the Australian fashion space.

I don't know if you saw what happened, kind of went semi-viral with Hanson and Gretel.

So they didn't disclose that they used AI.

Yeah, so they did this beautiful shoot that they again rolled out on their Instagram and it looked like it was shot in, could have been any of the Greek islands, somewhere beautiful and aesthetic in Europe with this gorgeous model looking very natural in the new collection.

Yeah.

There's a really well-known Australian photographer called Bridie Mack.

She's Wolf Cub.

Oh, okay.