Tamara Holland

Wolf Cub, I think.

Wolf Cub Cub?

Yeah.

Or is there love in there?

Wolf Love Club?

Anyways, I don't know what you mean.

Yeah, I don't know.

But anyway, Bridie took them to task and said, you know, she kind of – she didn't come for them, but she asked a very reasonable question, which is, is this AI generated?

She posted a comment under one of the images.

And, like, me scrolling through my feed and seeing those images, I would never have known.

Like, it's so –

I still can't see the difference.

And the brand initially didn't respond and then she asked again, can I ask, is this AI?

And then when the brand finally disclosed that the images were made with AI assistance or whatever the kind of party line is...

She posted about it on her feed.

And, you know, as a photographer who does these really naturalistic photo shoots in Europe, it was very much evocative of her style.

But then they haven't used a photographer at all.

And Kendall Jenner's done this as well.

Hasn't she used like allowed her likeness or something for one of the brands?

So I think that's the ick and the sort of the sensitivity that's coming up for the audience is, well, you're not disclosing it.