Tan Gera

Either you bring someone in that will help you liquidate your existing ad spend, which could be appointment setters.

Or do I need to go on a different acquisition method, which is, okay, maybe YouTube ads, maybe TikTok ads, maybe this, maybe that, right?

That's your choice as an entrepreneur in your market, in your niche, you need to decide.

And then again, you push and you keep scaling, all right?

As soon as that is done, now there will be a moment

when you're in the million dollar a month mark okay not before you might need to create a second funnel third funnel and we become you know that kind of a creative person and restart the process but before the million dollar a month you don't need to one funnel is enough so one funnel

Not even.

To be honest with you, we didn't deploy a second funnel up until we reached 2.5 million.

Video sales letter.

Video sales letter?

Yeah, there's like, it depends on how much, on how educated, on the awareness level of your audience, right?

If you're coming up with a new SMMA offer, I mean, everyone knows what it is, right?

Or Airbnb or Amazon, people don't understand that.

So you can have a shorter kind of educational piece.

For a market like ours, where no one had a clue of what DeFi is, you need more education.

And so we had to create longer video sales letters where we actually explained that.

So it requires more marketing skills because you go after a more difficult market.

Don't think that because it's a blue ocean, it's easy.

Actually, you have to create the demand.

So it's actually more difficult.