Tan Gera

But in the meanwhile, I could focus on the product.

Because after sales, you need to make sure, because now you have sales coming in, you have to make sure that your customers, your first customers are doing well.

There you build the product around them.

Okay.

The first version of your product is never going to be, you're never going to know until you get the feedback.

So get that feedback and iterate on the product super rapidly.

Okay.

And then what you do is you just keep scaling.

You push as hard as you can to see where it breaks.

Don't be shy.

Just keep going.

Keep going.

Push, push, push, push, push, push, push on one acquisition channel.

All right.

Then you will hit a ceiling at some point.

For example, if you're doing meta ads, one funnel, two, three, four closes and two, three people on the fulfillment side, you will hit a ceiling eventually.

Okay.

Where every dollar you invest is going to be diminishing returns.

That's when you need to pause a second and think, okay,

You have two options.