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Right. We've said it all along. I mean, the reason a lot of companies want to work with Farm for Profit is – In real life, the best sale is word of mouth. It's customer testimonials. Okay, you've got a farmer that doesn't utilize social media, and they go to church, and they go to school events, and they can, what, tell 15, 20 people adequately in a month?

Right. We've said it all along. I mean, the reason a lot of companies want to work with Farm for Profit is – In real life, the best sale is word of mouth. It's customer testimonials. Okay, you've got a farmer that doesn't utilize social media, and they go to church, and they go to school events, and they can, what, tell 15, 20 people adequately in a month?

Right. We've said it all along. I mean, the reason a lot of companies want to work with Farm for Profit is – In real life, the best sale is word of mouth. It's customer testimonials. Okay, you've got a farmer that doesn't utilize social media, and they go to church, and they go to school events, and they can, what, tell 15, 20 people adequately in a month?

For someone who's really social, how good a product is or what they're doing, you reach out to someone who utilizes social media, That can provide an honest opinion or approach or review of something that's going on, whether it's a new technology or topic or something like Boa Sofra that could be literally financially changing of a position in your operation. That's all we do.

For someone who's really social, how good a product is or what they're doing, you reach out to someone who utilizes social media, That can provide an honest opinion or approach or review of something that's going on, whether it's a new technology or topic or something like Boa Sofra that could be literally financially changing of a position in your operation. That's all we do.

For someone who's really social, how good a product is or what they're doing, you reach out to someone who utilizes social media, That can provide an honest opinion or approach or review of something that's going on, whether it's a new technology or topic or something like Boa Sofra that could be literally financially changing of a position in your operation. That's all we do.

We just tell it publicly. Instead of 20 people, we tell 200,000. We tell 2 million when something gets watched.

We just tell it publicly. Instead of 20 people, we tell 200,000. We tell 2 million when something gets watched.

We just tell it publicly. Instead of 20 people, we tell 200,000. We tell 2 million when something gets watched.

Well, shoot, I've got to put him in the platform.

Well, shoot, I've got to put him in the platform.

Well, shoot, I've got to put him in the platform.

But it is. That's the way – and I'm not talking just sales. We're not trying to sell a new tractor. I mean, obviously, we love our partners, John Deere and Maya and everybody that I could go down the list. That's not the point. It's the same way with new research or new technologies or traits. I mean, word of mouth is the fastest way to gain trust. And this is just another version of doing that.

But it is. That's the way – and I'm not talking just sales. We're not trying to sell a new tractor. I mean, obviously, we love our partners, John Deere and Maya and everybody that I could go down the list. That's not the point. It's the same way with new research or new technologies or traits. I mean, word of mouth is the fastest way to gain trust. And this is just another version of doing that.

But it is. That's the way – and I'm not talking just sales. We're not trying to sell a new tractor. I mean, obviously, we love our partners, John Deere and Maya and everybody that I could go down the list. That's not the point. It's the same way with new research or new technologies or traits. I mean, word of mouth is the fastest way to gain trust. And this is just another version of doing that.

Exactly. Exactly. Yeah.

Exactly. Exactly. Yeah.

Exactly. Exactly. Yeah.

And everybody gets it in a different fashion. It's not like it's not happening. They may work in town or the truck that they have for hauling grain, now they're picking up elevator loads. Everybody does it when times get tough.

And everybody gets it in a different fashion. It's not like it's not happening. They may work in town or the truck that they have for hauling grain, now they're picking up elevator loads. Everybody does it when times get tough.