Tanner

And that's what you're going to help our listeners do today. At least we're going to try and give them a couple of insights to get them pointed in the right direction.

So before we dive into that process, why don't you tell us more about your ranch and what you've got going on?

So before we dive into that process, why don't you tell us more about your ranch and what you've got going on?

So before we dive into that process, why don't you tell us more about your ranch and what you've got going on?

Yeah. Is that how you landed your wife? Did you promise her a ranch in Montana?

Yeah. Is that how you landed your wife? Did you promise her a ranch in Montana?

Yeah. Is that how you landed your wife? Did you promise her a ranch in Montana?

Well, now you can come to the States.

Well, now you can come to the States.

Well, now you can come to the States.

Yeah, you caught me on that one. That's probably could have been worded a lot more friendly.

Yeah, you caught me on that one. That's probably could have been worded a lot more friendly.

Yeah, you caught me on that one. That's probably could have been worded a lot more friendly.

Oh, I see.

Oh, I see.

Oh, I see.

I gotcha. I don't mind that structure. No, that seems to make more sense. Like your first 35,000 is free. And then everything from 35 to 75 is this rate.

I gotcha. I don't mind that structure. No, that seems to make more sense. Like your first 35,000 is free. And then everything from 35 to 75 is this rate.

I gotcha. I don't mind that structure. No, that seems to make more sense. Like your first 35,000 is free. And then everything from 35 to 75 is this rate.

So as you said, you and your spouse have engineering backgrounds. We do. Especially as far as that goes, why sell direct to consumer? Or when did that come about?