Tarang Amin

And so we're all in it together.

We say we rise or fall together.

And by the way, I think last year was our sixth consecutive year of paying out 200% of target bonus, which makes people feel like winners, like we're in it together.

And then on top of that, we give equity to every single employee.

And if you exclude the named executive officers like me, since our IPO...

In 2016, we've granted over $220 million of equity in a stock that's gone up eightfold.

And I'm explicit.

I want meaningful wealth creation for every single person because they're the people who are driving our results.

Yeah, look, we're a digitally native brand, so we're inherently test and learn.

We fail all the time.

The key to me is making sure people...

Don't get scared or get afraid of taking risks.

We want people to be able to continue to push and continue to learn.

We had one a few months ago.

We probably do 100 marketing campaigns a year.

We had a one-time post.

We had the comedian Matt Reif in there.

And we got a lot of blowback on that.

We got people like, hey, he made some comments on domestic violence, and we clearly missed the mark.

We apologized for it, and we said, all right, let's keep delighting our community.