Tarang Amin

But that's not going to stop us from trying and being disruptive and doing different things.

We're known for our brand-on-brand collaborations.

Our collaboration with Liquid Death, I think, had something like $9 billion.

views with Chipotle, had one with Duncan, you name it, American Eagle.

So we're going to continue to partner with like-minded disruptors and we're going to continue to find ways of delighting and entertaining our community.

But that doesn't mean we don't fail.

We fail and that's okay.

We got to learn from it.

We got to own it and you got to keep moving.

Well, it's completely community-driven.

And the way you connect to the community is... There's so many companies that do a one-way street.

We're going to project things of what we want you to buy.

We're going to tell you what you need to know, what you need to go do.

Ours is a two-way street, back to that zero-distance concept.

And so for us...

The way we engage with people is not to try to sell them more makeup or skincare products.

We sell plenty of those.

It's really to actually make sure that we're getting to know what motivates them.

What do they love?

Where do they go?