Tarang Amin

That dictates where we go.

Why do we have a channel on Twitch?

Why do we have an entire...

experience on roblox uh it's because that's what our community wants so that ability to engage and you know the the great thing we have this uh concept a lot of times we call it like minimal viable control to enable maximum achievable freedom

And what we mean by that is we really look at how little, what little can we control as a senior team and really put that empowerment in our team's hands.

Most of the time, I'm finding out about our marketing the same time everyone else is.

I'll be texting my CMO and going like, it was a few months ago, I was like,

did we just drop some guy in the middle of the Pacific Ocean a care package?

And she's like, yeah, someone on our team in LA saw this guy blow up on the internet.

He hated his job.

He quit it.

And now he's sailing around the world with his cat.

And they thought it'd be a great idea to send him a care package.

Well, you know, I'm classically trained.

I started at Procter & Gamble in brand marketing.

And I was like, but we didn't even brand it.

It doesn't say elf.

It doesn't say anything.

And they're like, yeah, no, it's okay.

These guys know.