Tarang Amin

And our consumers have stuck with us.

We continue.

This last quarter marked our 27th consecutive quarter of net sales market share gains.

We've averaged over 20% sales growth every quarter for the last 27 quarters, and it's because consumers really trust us for the quality of the products we have and the value that we deliver.

And we take that responsibility seriously.

After all, two-thirds of Americans live paycheck to paycheck, and we see it as our responsibility to make sure they have the best of beauty but at great prices.

That's our approach.

We've built trust with our community because we're always up front with them.

We have a two-way dialogue and they know that we're there to let them know what's going on, but also to listen and continue to drive superior value.

No, we took everything up a dollar.

So a $10 item went to $11.

A $3 item went to $4.

And we're known for the transparency of our pricing.

We have an everyday low price.

We don't play games with the consumer.

We don't have a high price and then put it on sale.

Even when people display our products, we tell them, do it at full retail because it's such a great value.

And so taking a dollar as far as we went on any item, regardless of what the tariff was.

Well, I think our pricing actions covered a good portion of the tariffs.

We continue to have a great program in cost savings.