Tarang Amin

So ELF is carried.

We just entered last year Sephora Mexico.

It was one of the best launches Sephora Mexico had ever seen.

We just entered last month the Sephora and the GCC, the six countries in the GCC.

So ELF is in Sephora.

What Rode does is it gives us a whole other platform to really go much broader with Sephora.

I'd say Sephora is a key customer, but all of our customers are important to us and they all have different roles.

What we love about Rode is how well they engage consumers and how well curated their product line is.

We're learning things both ways all the time.

I think one of the things we're able to do, and our acquisition approach is different.

We don't do any synergy math.

We don't think about over-integration.

When we buy a brand, we want the entire team.

So Haley Bieber, her co-founders, Nick Vlahos, the CEO, the entire team came on board.

And our approach is, you guys are killing it.

Keep doing what you're doing and let us know how we can help.

And right away, they were about to enter Sephora.

They didn't have a field sales support.

We could hire an entire field sales team for them.

We obviously have strength in marketing that we can share learnings back and forth, our innovation.