Tarang Amin

We have a real powerhouse innovation engine.

So all those areas we can help with without changing who they are, really supporting the founder's vision and making sure they're realizing it.

We do the same thing with Notorium, a brand, clinically effective, biocompatible skincare brand we bought two years ago.

The entire team came on board, Susan Yarrow, the founder,

And our approach is always, how can we help you?

What can we do to accelerate your vision and what you want to do?

And that approach works great.

We're able to benefit from the best of what that team does, let them continue to thrive, enhance the team, and put our capabilities in.

It's been a winning formula for us.

It comes back to Haley.

I give her a lot of credit.

Her vision from the very beginning is,

And that's the approach she's taken, a very curated approach.

She's absolutely involved in every aspect of developing product, making sure it fits her high standards.

And the brand continues to innovate.

They continue to deliver new products, but they're very careful and very curated how they do that.

And of course, that's really resulted in phenomenal sales for every one of their products.

She has never been more motivated.

She is loving.

She's not only the chief creative officer and the chief product officer of Rode, but she's a strategic advisor to Elf Beauty as well.