Tarang Amin

And I think that's one of the things that's really made this work is she's part of the Elf Beauty family, very engaged.

I don't know how she does it.

The week we launched and

Sephora for North America did a massive event at Times Square.

I think she probably had hair and makeup at 3 a.m.

or 4 a.m., was there for the opening.

The next day, we rang the bell on the New York Stock Exchange.

And it wasn't just hair.

All of our founders came out.

Susan Yarrow was there.

Alicia Keys, who we developed Key Soul Care with, was there.

The founders of Well People.

It was a great celebration of our female powerhouse, female founders and team.

And it was just a terrific time.

You know what I tell people is Haley is a celebrity for sure, but she's way more than a celebrity.

She's one of the most thoughtful founders I've ever met.

And by that, I mean she is absolutely involved in every aspect of the business, from product to the marketing to how much she posts, the level of passion she has.

This is her baby, and she's all in.

The same is true with Susan Yara Notorium.

Susan Yara is a skincare influencer, has real vision for the quality of those products.