Tarang Amin

She continues to educate people.

on why they need the skin regimens they do.

And so that's one of the things we love.

Even the founders of Well People, plant-powered, pioneering, clean beauty brand.

Shirley Pinkson actually runs education for all of Elf Beauty.

Dr. Renee Snyder, a board-certified dermatologist, actually helps us on Elf Skin and the rest of our skincare portfolio.

So having them fully involved and, more importantly, being able to pursue their passion is something that we're all about.

Well, I think it's our approach.

Our vision is to support a founder's vision and to really support a founder and help them realize what they want.

Haley would be the first one.

Susan Yarrow would be the first one to tell you.

Elf has done everything we said we'd do.

which is continue to support their vision, continue to support whatever they need to be able to realize their vision.

And that was the whole beauty of it.

Haley actually had a lot of admiration for ELF, how we engage consumers, how we develop community, what we stand for.

And those things really mattered.

I mean, I think the first dinner we had during the courtship, I remember she left saying, you know, I kind of want to hang out with these guys.

I really like them.

And I think that's important.

I think that chemistry and making sure that you're truly supporting them is, I think, the key versus, you know, buying something that's a celebrity and having a celebrity lend their name who may or may not be there.