Tarang Amin

Our approach is very different.

And we're also really choiceful.

In our 21-year history, we've only made three acquisitions in that entire life.

And part of it is we've got the great luxury of very strong organic growth in

with our existing portfolio of brands.

So we never have to do another deal if we don't want.

So they have to be quite special.

We look at hundreds of brands.

And only I'd say in the last two years, only Notorium and road pass that bar.

So it's a pretty high bar that we have.

And we really make sure and I'd say the biggest thing that a lot of people miss.

It's all about the culture.

And it's about the team.

And making sure that there's a shared ethos, a shared belief system of how you engage consumers.

How do you really nurture a brand?

Those things we spend a lot of time.

I'd say we spend most amount of time on, hey, do we see the team as part of Elf Beauty?

Do we see them live in the same values that we believe in?

And I think that's actually been the real secret to why our acquisitions, every one of them has worked.

I was funky in Beverly Hills.