Taryn Brumfitt

But if we can make peace with the fact that our bodies will evolve and our bodies will change and the least interesting thing about us is the way we look, well, I reckon there's a whole lot more joy for people to experience when we can get those right.

Yeah, look, we might not be able to fully control the culture, but we can absolutely build critical thinking and resilience around it and look at the messaging that comes at us that tells us to change and unpacking the why that sits behind that.

And it's certainly something that we do with young people is to get them to understand the relationship between what marketeers are trying to do

products algorithms you know unrealistic standards etc and really get everybody to focus more on functionality of their bodies but i think the most simple thing we could do everyone is just focus a little bit more on how we feel in our bodies than how we look

Because we don't want to be too radical about this, right?

People want to do their hair or their makeup or dress certain ways or present in certain ways.

We're not saying that that's not important for some people, but if everybody could just focus more on the feeling and the functionality...

I think that's the real opportunity.

Trends can come and go.

Skinny can come and go.

There'll be a new trend.

You know, in the 50s it was be curvaceous like Marilyn Monroe and then in the 80s it was like have wide shoulders and be athletic.

Like there's always going to be something thrown at us.

But if we're not on the treadmill of like, oh, I've got to keep up with what they're saying, then it just goes away.

Yeah.

Yeah, and I think that women are understandably feeling concerned that we're drifting back towards a very thin ideal culture again, especially online.

But, look, TransCycle, and as I said earlier,

there'll be something else to put in our faces to tell us to train better.

I just think if we can just see it for what it is and go, I'm not participating in that because this is what it's cost me.

And I think that's where I'm trying to get people to consider now