Taylor Lorenz

breadth of knowledge.

And it's effectively like a more interactive

social search feature for information.

And same thing with YouTubers, right?

Like, you have these giant YouTubers that have been making beauty content for 10 years on YouTube, and you have a fan that maybe wants to have an interactive experience with them where they're like, hey, I'm a young South Asian woman with, you know, red hair or undertones or something.

Like, what would, you know, what would you recommend?

And instead of having to search through their whole content, they can interact with this digital twin.

So...

I would argue Vanity Fair is still, unfortunately, mainstream media.

Yeah, I'm not full time in the in the MSM anymore.

You're a contributor.

I'm among the content creators on YouTube.

Yeah.

Yeah.

I mean, I am a technology reporter because I will adopt and download any app and try absolutely anything because I just like to kind of see how it works since I'm going to be writing about it.

I think...

you know, it's interesting, like when I talked to all these influencers and I talked to this, this executive at CAA, CAA, CAA Ventures, you know, all the talent agencies have these venture arms and CAA said they started to get like a lot of inbound around this type of technology.

Actually, a few years ago, they ended up investing in companies.

Now CAA has this entire thing called the digital vault where they like, they're harvesting like highly detailed biometric data on all of their clients.

And it can allow someone like,