Taylor Lorenz

you know, a major influencer that they represent or a celebrity to like do a brand deal in Thailand that they might not be able to fly out to or like change the call to action 20 times, you know, using AI instead of having them reshoot stuff.

Yay.

But I, you know, honestly, like listening to these stories, like it resonated with me.

Like I, you know, I do my own ad deals now and I have to like re-record multiple times, get brand feedback.

You didn't do it enough.

You need to be more enthusiastic.

We don't see you enough on the street.

It is exhausting.

And as a journalist...

To do that on top of all of the other work you do, it's a lot.

And, you know, LinkedIn now is incorporating all of this short form content.

They want regular people to be posting short form content about your careers.

I'm like, I think more and more people feel pressures.

And as I wrote in my book, Extremely Online, it's behind me.

I know.

But content creators, what I think is so interesting about covering the content creator industry is they're effectively just power users of digital media and technology.

And so the way that they experience digital media and our tech landscape is the way that eventually all of us will.

And, you know, this representative at CA, and I was talking to another lawyer as well who works on these deals, is like, this is things everyone's gonna, you know, everyone's gonna have to worry about this.

Everyone's probably gonna be doing this

in 10 years, and I can already see myself doing it.