Taylor Peck

Of people that decide to take the quiz.

Oh, who give us their email address.

So when we developed a quick login, so instead of having to cough up all this personal information to us, if you take the quiz, you can just click Gmail or Facebook.

And that's when you get the email.

Yeah.

less than half a second.

And then some people, we actually ask them for their email too after they do that.

So we never spam anyone.

We just also ask people to sign up for their email.

But to log in is very, very easy.

Yeah, so we do sometimes we run some ads for a candidate or a party on our site who, like with Vincent, I'm a big fan of his and the Rand Paul campaign.

They run a sponsored ad on our site to collect email addresses.

And that's a big tool now for the candidates and the campaigns to get donations.

I mean, a lot of them sign up for $20 a month for a donation.

What's that cost?

We actually have all these NDAs with the campaigns that run it, so I actually can't disclose that rate.

But what happens is that when you sign up for that, you know you're signing up for Rand's email list, for example, if they were running an ad on our site.

Sure, sure.

We don't use our own email list to serve ads.

What we do use our own email list for is to send out an alert to say, we noticed that you're passionate about gun control or about second member rights.