Taylor Peck
๐ค SpeakerAppearances Over Time
Podcast Appearances
This is a new issue popped up.
Do you want to learn more about it or update your profile?
Yes, RANS never advertised with us in that respect, but the campaigns pay on a CPA basis.
So they say, I have a budget, and we'd like to collect X amount of email addresses, and this is kind of the rate that we'd like to pay.
Per email.
Yeah.
And the exciting thing about politics now is you're seeing this is the first election to where a lot of the campaigns who were spending $100 million on 30-second TV ads are now realizing those aren't working.
Yeah, he hasn't spent anything.
And then there's people in the digital space on the Democratic side and on the Republican side, like Vincent, who are trying to get the candidates in the campaign to say, this is where the future is right here, is in digital ad spend, where it's a fracture of the cost of running a 30-second TV spot on local news, for example.
Oh, yeah.
It was like 10K.
That's it.
It was 2K?
Sorry, 10K.
Okay.
Well, no, we have in the past.
Right now, we're not focused on that.
We'd like to in the future, like I said, we've kind of toned it down to where we're going to build out tools for candidates like Hillary or Bernie or Rand or Marco Rubio to log on and kind of run that themselves.
So we kind of focus more on that as opposed to focusing more on the kind of getting ad sales right now.
I wish they would try to compete.