Ted Sarandos
๐ค SpeakerAppearances Over Time
Podcast Appearances
They believe it makes them a better writer.
It doesn't replace a writer's room because a writer's room will come up with a couple of good ideas.
a couple of interesting ideas, a couple of original ideas.
AI is not built to do that ever.
I mean, the tool itself is built to give you the most predictable outcome possible, the antithesis of what we're trying to do when we make a TV show or a film.
So will AI help things?
I look at things right now of how we're using it in production today, things like previs.
So even just think about the technically working out a very complicated stunt shot before you do it, which increases the safety on set.
I mean, people forget that people die on these productions all the time.
And so these kind of things are making the business a lot more efficient.
And again, I don't think it's meant to replace any creativity.
I don't think it's designed for that.
On its best day, it won't do that.
And somebody says, well, what about if you need a script?
You don't need a script that's surprising.
You've seen these Hallmark movies and these kind of things.
They want them to be predictable.
Well, the cost of the script for those movies is about 1% of the budget.
So it's not a gigantic savings for anyone to do that or pursue that.
So I'm actually much more excited about the upside and the potential of the technology than I'm worried about it's going to displace creatives.