Ted Sarandos

So we always make a prediction at the end of the show.

In fact, I'm very long on human creation.

I'm building a billion-dollar studio in New Jersey right now.

So I'm very long on human creation.

Look, I think that right now, one of the big benefits we've had as a brand from the beginning of time, we started mailing DVDs just around the US.

But back then, we carried every single thing ever published on DVD.

So we had over 100,000 titles to choose from on Netflix.

So we were a kid's brand.

We were a...

art house brand we're a documentary brand and because of personalization it we really were all those things to all those different people so we didn't really pigeon our pigeonhole ourselves so we when we say what's a netflix show it's your favorite show it's really not like you know disney is going to have a very hard time getting broader than a family brand they're very very good at it they're really great at it but it's very difficult for them when they try to get too broad and and we are a general entertainment brand

just because it's in our DNA.

And we got very good at serving all of those individual audiences and personalizing the experience in a way that they didn't really have to.

And most entertainment companies don't.

HBO has got a very specific brand.

People think, oh, it's an HBO show.

It's a prestige television.

That's all.

But it's pretty narrow, and they've never been able to get into the family business for that reason.

And I think our advantage is that we are a broad

We're a broad brand and not just casual, but we're actually, I would argue, best in class in all those categories.