Ted Stern

I mean, I think a lot of first responders appreciate that I'm gonna understand their schedule, their stressors, their lifestyle.

So that was huge as well.

I think the COVID boost was helpful for us.

I mean, you've probably heard a lot of businesses didn't do well during COVID, but some took off.

And I think for us, people didn't have the gym membership a lot.

So like, okay, now I'm, I guess I should work out at home.

Oh, here's this, you know, this online fitness program.

They're not looking at in-person trainers, a lot of different factors altogether, I think helped us blow up then.

Yeah, good question.

I'm a believer that niche matters because your audience needs to know that you're not just some generic copy of every other fitness coach, that maybe there's something about you that specializes in what they need.

And my analogy for that is like, let's say if you hurt your knee and you're an avid snowboarder, would you rather go to just some random orthopedist or would you rather go to an orthopedist who says, I specialize in helping people who hurt their knee snowboarding?

You'd be like, that's me.

So...

you want your audience and your niche, your, your particular, uh, your potential customer to go, Oh, this person gets me and understands me.

Yeah.

That's one.

The other thing I would say is find your voice and your personality that is going to do well with, with, with the internet.

And what I mean by that is like, if you look at fitness coaches, especially on social media, there's different types.

There's, there's some that like just post workout videos.

There's some that just