Ted Stern

Is it to, you know, share my story so I'm relatable?

Is it to, you know, show my offer so people know that, you know, I'm selling something?

There's that.

And then learning sales skills, learning how to grow and build a team.

You know, I mean, that was a huge jump.

Probably one of the biggest needle movers.

As you know, it's scary to delegate.

You take your baby, this thing.

It's your baby.

Yeah.

You know, and it's like, OK, like, just represent us well, please.

But that was huge, too, because my wife and I were maxed out on clients.

And, you know, even when I was off work and I was doing it full time, so to speak.

we couldn't take anymore.

I mean, there was people who wanted to join the program and I couldn't even service them.

So I'm like, okay, like let's get some coaches on my team.

Let's get some people to help, a virtual assistant, all that.

And that's just, yeah, things started taking off massively then.

I think the niche helps, you know, because as you know, like cops tend to be skeptical people.

We do like to work with our own a lot of the time.