Teos Abadie

And they actually went around, did some legwork for us in a major metropolitan area, spoke to a number of different stores, and they all actually seem to feel OK. They have a mix of distributors, and they weren't expecting major impacts.

And they actually went around, did some legwork for us in a major metropolitan area, spoke to a number of different stores, and they all actually seem to feel OK. They have a mix of distributors, and they weren't expecting major impacts.

But it's possible that some stores where they're kind of doing this sort of like, I owe you money, Diamond may actually reach out to them, say, you've got to pay up now. So it may put some pressure on some stores and stores may find themselves changing distributors, and they'll have to see how this once the RPG part gets sold, how that impacts things.

But it's possible that some stores where they're kind of doing this sort of like, I owe you money, Diamond may actually reach out to them, say, you've got to pay up now. So it may put some pressure on some stores and stores may find themselves changing distributors, and they'll have to see how this once the RPG part gets sold, how that impacts things.

So this may take years to sort of play out its full effects. Interesting.

So this may take years to sort of play out its full effects. Interesting.

Oh, there were some really, really great parts. As a buff of history that I am, I was buffed. Plus two to all my history checks. Ray said the goal that management gave him was to double the size of D&D in five years. And again, this is seven years into D&D. This is 2021, right? When he's coming in, seven years in, and he's being told to double the size

Oh, there were some really, really great parts. As a buff of history that I am, I was buffed. Plus two to all my history checks. Ray said the goal that management gave him was to double the size of D&D in five years. And again, this is seven years into D&D. This is 2021, right? When he's coming in, seven years in, and he's being told to double the size

But they actually did it not in five years, but in three years. And he says, I'm not going to take credit for it. The game was already on an upswing. But just shows you how often management gives you a goal that you can't hit, right? Or you have to murder yourself to hit. And they did it in less time, which is something else. He also said another piece about growth that I found just astounding.

But they actually did it not in five years, but in three years. And he says, I'm not going to take credit for it. The game was already on an upswing. But just shows you how often management gives you a goal that you can't hit, right? Or you have to murder yourself to hit. And they did it in less time, which is something else. He also said another piece about growth that I found just astounding.

Quote, we were selling about as many players handbooks every year This is fifth edition as we're sold for most of the whole third edition era. So every year selling. About as many players handbooks as in all of third edition. That's incredible, right?

Quote, we were selling about as many players handbooks every year This is fifth edition as we're sold for most of the whole third edition era. So every year selling. About as many players handbooks as in all of third edition. That's incredible, right?

He talked about how every edition before 5e would have a fantastic first couple years, then sort of gradually taper off until it would hit point depending on the edition. But five years out, eight years out, whatever, where the sales have dwindled enough that we really have to do a new edition to sort of pump up the sales and start the machine all over again. That never happened with 5e.

He talked about how every edition before 5e would have a fantastic first couple years, then sort of gradually taper off until it would hit point depending on the edition. But five years out, eight years out, whatever, where the sales have dwindled enough that we really have to do a new edition to sort of pump up the sales and start the machine all over again. That never happened with 5e.

5e, the core book sales just increased every year all the way up through my whole tenure. So that's just incredible there. And he discusses a number of things of, cause Stan asks, so, you know, why did it grow? And he, he has a couple of, of, of things that are interesting.

5e, the core book sales just increased every year all the way up through my whole tenure. So that's just incredible there. And he discusses a number of things of, cause Stan asks, so, you know, why did it grow? And he, he has a couple of, of, of things that are interesting.

He talks about sort of trying to shorten the campaign time and stance or says, well, you know, actually we've, we've had surveys at wizards that said the average campaign was, um,

He talks about sort of trying to shorten the campaign time and stance or says, well, you know, actually we've, we've had surveys at wizards that said the average campaign was, um,

shorter than you're saying it was so they had an interesting back and forth there if you're interested in that kind of topic um ray said a big growth was the diversifying audience which is something you and i have mentioned all the time and the way he broke it down quite simply was you know it used to be 80 male and at one point he said it was essentially 50 50. and that's basically doubling your audience

shorter than you're saying it was so they had an interesting back and forth there if you're interested in that kind of topic um ray said a big growth was the diversifying audience which is something you and i have mentioned all the time and the way he broke it down quite simply was you know it used to be 80 male and at one point he said it was essentially 50 50. and that's basically doubling your audience