Teresa Allan

This week, I'm embarking on a seven-week detox. I've signed up for a curated seven-week course that is not only about giving up all the fun things in life like alcohol and sugar and gluten and dairy and all of those things, but also transformational breathwork every day, ice baths every day, and a community to hold me to account. So, yeah, I'm enjoying it so far. Ask me in a few weeks.

This week, I'm embarking on a seven-week detox. I've signed up for a curated seven-week course that is not only about giving up all the fun things in life like alcohol and sugar and gluten and dairy and all of those things, but also transformational breathwork every day, ice baths every day, and a community to hold me to account. So, yeah, I'm enjoying it so far. Ask me in a few weeks.

Oh, I mean, totally. You know, the usual headaches have kicked in, which is to be expected. I've been going to bed at nine o'clock just so I can avoid eating. Yeah.

Oh, I mean, totally. You know, the usual headaches have kicked in, which is to be expected. I've been going to bed at nine o'clock just so I can avoid eating. Yeah.

Sleep has got better because the transformational Beth has been transformational. I mean, yeah, I mean, it's like without going into those details, but it's a guided kind of 20 minute piece where you have to then keep holding your breath after every 40 deep breaths. And by the end, you have to hold it for two minutes and 30 seconds longer.

Sleep has got better because the transformational Beth has been transformational. I mean, yeah, I mean, it's like without going into those details, but it's a guided kind of 20 minute piece where you have to then keep holding your breath after every 40 deep breaths. And by the end, you have to hold it for two minutes and 30 seconds longer.

So when they first said this, I thought there's no way because you do this or you do the how many lengths can you swim into the swimming pool? We come up in that panic feeling and I was like, oh, no, I hate that feeling. I can usually do about 30 seconds. But through the whole process, by the end, you're so relaxed and your heartbeat is really slow.

So when they first said this, I thought there's no way because you do this or you do the how many lengths can you swim into the swimming pool? We come up in that panic feeling and I was like, oh, no, I hate that feeling. I can usually do about 30 seconds. But through the whole process, by the end, you're so relaxed and your heartbeat is really slow.

It's slightly like you're floating around the room. It's amazing.

It's slightly like you're floating around the room. It's amazing.

It's all right. I was there a week ago. Yeah.

It's all right. I was there a week ago. Yeah.

I'm going to start because it came up yesterday in a conversation I was having with a client. So CIM, Chartered Institute of Marketing, their definition of marketing is to identify, anticipate and satisfy customer demands profitably. Now, if you think about all of those things, if I said, what's the role of sales, you'd probably say something quite similar.

I'm going to start because it came up yesterday in a conversation I was having with a client. So CIM, Chartered Institute of Marketing, their definition of marketing is to identify, anticipate and satisfy customer demands profitably. Now, if you think about all of those things, if I said, what's the role of sales, you'd probably say something quite similar.

If you said, what's the role of customer success, you'd also probably say something similar. So I think that firstly, there is a misunderstanding generally of what the role of marketing does, but I think also with sales and customer success.

If you said, what's the role of customer success, you'd also probably say something similar. So I think that firstly, there is a misunderstanding generally of what the role of marketing does, but I think also with sales and customer success.

Which is a drum that we've been banging for ages of it's, you know, at worst it's the colouring in department or they cut on events and make PowerPoints and everything else. We often see marketing being as a single person instead of an entire function. So I think the role of marketing is as it should be. I just don't think people truly understand what the role of marketing is.

Which is a drum that we've been banging for ages of it's, you know, at worst it's the colouring in department or they cut on events and make PowerPoints and everything else. We often see marketing being as a single person instead of an entire function. So I think the role of marketing is as it should be. I just don't think people truly understand what the role of marketing is.

We talk about strategic growth drivers as marketing, which ultimately comes down to customer centricity. So really starting with much like the CIM's definition. So understanding who they are and what that opportunity is and anticipating those needs. Does that sit with marketing? Really, it sits with all three of those groups, right?

We talk about strategic growth drivers as marketing, which ultimately comes down to customer centricity. So really starting with much like the CIM's definition. So understanding who they are and what that opportunity is and anticipating those needs. Does that sit with marketing? Really, it sits with all three of those groups, right?