Terry Rice

So they're calling me back like the next month, the next month, the next month, train more people. And people tend to leave agencies as well. So when people go to a different agency, they would say, oh, yeah, bring that guy, Terry, in to go ahead and train us. So, again, I would do these workshops, but then I'd also stand with a retainer to consult them going forward.

So they're calling me back like the next month, the next month, the next month, train more people. And people tend to leave agencies as well. So when people go to a different agency, they would say, oh, yeah, bring that guy, Terry, in to go ahead and train us. So, again, I would do these workshops, but then I'd also stand with a retainer to consult them going forward.

And they're working with big brands, right? They're managing these multimillion dollar contracts. So, therefore, I could charge in proportion to that as well.

And they're working with big brands, right? They're managing these multimillion dollar contracts. So, therefore, I could charge in proportion to that as well.

And they're working with big brands, right? They're managing these multimillion dollar contracts. So, therefore, I could charge in proportion to that as well.

Yeah, it's funny. One time this company reached out to me, they had like, it's like a small budget, like an $80,000 budget for some Google campaign. And they call me the day before it's supposed to go live and like, what should we do? And I'm like, yo, give them their money back. Like, I don't have time to teach you how to do this in a day. But that's what happens.

Yeah, it's funny. One time this company reached out to me, they had like, it's like a small budget, like an $80,000 budget for some Google campaign. And they call me the day before it's supposed to go live and like, what should we do? And I'm like, yo, give them their money back. Like, I don't have time to teach you how to do this in a day. But that's what happens.

Yeah, it's funny. One time this company reached out to me, they had like, it's like a small budget, like an $80,000 budget for some Google campaign. And they call me the day before it's supposed to go live and like, what should we do? And I'm like, yo, give them their money back. Like, I don't have time to teach you how to do this in a day. But that's what happens.

Like, if you can just fill that void for people, because this was a branding agency, they had no idea how to do direct response marketing. So if you can find an organization, in this case, an agency that already has access to these big companies, but they're missing something you can fill, then it's a done deal because they need you to retain that client.

Like, if you can just fill that void for people, because this was a branding agency, they had no idea how to do direct response marketing. So if you can find an organization, in this case, an agency that already has access to these big companies, but they're missing something you can fill, then it's a done deal because they need you to retain that client.

Like, if you can just fill that void for people, because this was a branding agency, they had no idea how to do direct response marketing. So if you can find an organization, in this case, an agency that already has access to these big companies, but they're missing something you can fill, then it's a done deal because they need you to retain that client.

so there is and it's a great foot in the door like you said and they can lead to more contracts so i love that um yeah let's go let's go deeper on this real quick just a double click so with those big companies you're going to be sometimes surprised to your point at how much they don't know i'll give you a real example i went down to consult walmart like in their at their their headquarters it's a bentonville arkansas i went down there to consult them

so there is and it's a great foot in the door like you said and they can lead to more contracts so i love that um yeah let's go let's go deeper on this real quick just a double click so with those big companies you're going to be sometimes surprised to your point at how much they don't know i'll give you a real example i went down to consult walmart like in their at their their headquarters it's a bentonville arkansas i went down there to consult them

so there is and it's a great foot in the door like you said and they can lead to more contracts so i love that um yeah let's go let's go deeper on this real quick just a double click so with those big companies you're going to be sometimes surprised to your point at how much they don't know i'll give you a real example i went down to consult walmart like in their at their their headquarters it's a bentonville arkansas i went down there to consult them

And first of all, I was surprised that the snacks weren't better. Like it's Walmart. You have access to like literally everything. And the snacks were subpar. But other than that, like they suffered from groupthink. Right. So since they all work together, live together in this micro community, there are no new ideas coming in.

And first of all, I was surprised that the snacks weren't better. Like it's Walmart. You have access to like literally everything. And the snacks were subpar. But other than that, like they suffered from groupthink. Right. So since they all work together, live together in this micro community, there are no new ideas coming in.

And first of all, I was surprised that the snacks weren't better. Like it's Walmart. You have access to like literally everything. And the snacks were subpar. But other than that, like they suffered from groupthink. Right. So since they all work together, live together in this micro community, there are no new ideas coming in.

So to your point, like you don't have to be necessarily smarter than the people that you're consulting. You just have to have a different perspective that they're unaware of.

So to your point, like you don't have to be necessarily smarter than the people that you're consulting. You just have to have a different perspective that they're unaware of.

So to your point, like you don't have to be necessarily smarter than the people that you're consulting. You just have to have a different perspective that they're unaware of.