Theo Von

There's still something, though, even when you say, like, it's so funny, some of the most simplest things, we want something.

It's like we want to, well, I need to buy this or not, but I'll go get that or I'll do a five-hour energy.

Like we always want something else.

Isn't that kind of interesting that that's how we operate?

And it's changed so fast too.

I think that's part of it.

Yeah.

And I think you're right.

The people who are leading a lot of our influences, it's very industrialized, which I think has had a lot of negative effects.

But I think we are at kind of like a renaissance right now where people are really focusing on this type of thing.

So I'm so grateful that we're having this conversation right now.

It's February, everyone, and that's when the truth shows up.

January had the vibes.

February has got the receipts.

This is usually when the gym gets quiet, the planner goes blank, and that big goal you had starts feeling kind of heavy.

Starting a business can feel like that too.

You realize that the idea part was fun, but now there's real stuff.

Decisions, setup, logistics, panic time.

That's where Shopify helps.

It breaks the big scary thing into smaller doable steps.