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Thomas Harding

๐Ÿ‘ค Speaker
146 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

Yeah, I am.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

Thanks for having me along.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

Cool.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

So we're a SaaS technology company.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

We've built a platform that helps brands, higher education providers, universities, marketing agencies, sports teams,

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

Um, all kinds of people tell better Snapchat and Instagram stories.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

Yeah, we're a software platform that lets you really easily manage all your content.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

So we've made the shift from the news feed to the stories feed.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

Uh, and that means now we've got these full screen mobile optimized pieces of that, uh, content.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

that need to be managed.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

We can help our clients publish that content.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

We help them measure the analytics against it.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

It's a whole new style of content publishing.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

So there's a whole new style of key metrics we help them understand.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

Then as well, we help them tap into their audiences, get them sending in and receiving a bunch of user-generated content and let them use that content to tell even better stories again.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

It varies.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

It varies.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

So it depends on what the needs of the client are.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

We're a little bit more than just a software company.

SaaS Interviews with CEOs, Startups, Founders
1655 How He Got Enterprises To Pay Him $1m in ARR For Snapchat Story Creation

We really do like to get hands on and help our customers succeed.

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