Thomas Harding

Uh, I guess at this stage I'd prefer not to answer and, uh,

you know, you can sort of see the general context of where we're at today and where we sort of started four and a half years ago.

No, we're fully leaning into stories, right?

So,

Stories have grown 842 percent in terms of the amount of content posted and consumed in the last two years.

And so while we started out as a Snapchat platform, we're leaning really heavily into some of these emerging spaces for stories.

So we recently released our Instagram product and suddenly see some really fantastic traction in that space.

And it doesn't seem to be slowing down.

I mean, Facebook themselves, you know, just this year have started saying

The story feed is about to take over the news feed in terms of the primary way people share and consume.

And they're not, as far as we can see, afraid to cannibalize a lot of what they've previously set up in that news feed.

And we're here to support businesses who are looking to make that transition and, you know,

Yeah, yeah.

So it is absolutely harder to break through the noise now more so than ever.

And this is why we really exist is to help our customers understand what is working and what isn't working.

What are the types of stories that resonate with your audience?

How can we double down on that strategy?

So we're really advocating that it is harder than ever and trying to be here to support through that.

In terms of the metrics Facebook's pushing here, I think there's kind of a

a few things at play.