Thomas Harding

I think Facebook's getting on a lot better at this, but at the same time, I think we are starting to see a shift

from success being measured in terms of just number of impressions generated and more into how many engagements did this create?

How many conversations were started off of the back of us running this piece of content?

And for a lot of our customers, they're really looking at those kinds of metrics as well as things like swipe through.

How many people are swiping up on your content, linking through to your web pages, perhaps purchasing something from your website?

Yeah, we're incredibly lucky that the customers we have with us are very passionate about our product.

And for the most part, still working with a lot of the same people we started with in 2014.

So we're well below market average.

For a company our size, anything under 2.5%.

Well, a bit of both.

I mean, just reading market blogs, reading market information, talking to people within the space.

Yeah, absolutely.

I mean, that's been one of the exciting things about the shift into Instagram.

Like I mentioned, we price per number of accounts that you come on board with us for.

And a lot of people, now that we opened the Instagram product up, saying, hey, really love what you've done for Snapchat.

We'd like a piece of that for our Instagram account as well.

Uh, yeah, I mean, it's a mixture across the board.

Again, it depends on the client itself.

So I wouldn't want to comment on a specific number.

Okay.