Thomas van der Klei

Okay.

14, 14, 14.

Well, we used to do 100% year over year, but we launched a new website in February of this year, and that completely killed our conversion rates.

And it took us quite a while to find out what was going on.

A lot of things we liked about the new website because we realigned our mission and vision.

We're looking for a different kind of customer, but it took a little while to find out what was actually holding back customers from signing up.

Uh, and we actually just, you know, we got back on track about, about a month ago.

So we're now like starting, starting to pump again.

No, a year ago it was rather like, uh, I think it's like 60.

It's basically just me and I have one partner, but he's more of a wise man.

He's a wise man, strategic advisor, he's a minority shareholder whom I just wanted to have on board just to be with me.

Uh, so we pay, we only look at AdWords.

Uh, so I think that's about, for a trial customer, it's about $20 to $30.

And we have a trial to paying ratio of 40%.

Two and a half.

Two and a half.

Yeah, exactly.

There are multiple answers to that question.

For one, this company was founded from multiple angles.

One was because I had some experience with affiliate marketing from both sides as an affiliate and as an advertiser.