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Tim Brömme

👤 Speaker
777 total appearances

Appearances Over Time

Podcast Appearances

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

I'm an engineer, but for the past 15 years, I've always strayed more and more to the sales side.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So I've actually stopped coding and stuff like that almost after university.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

But the amount of coding, well, coding, quote-unquote coding, I've done in the past, let's say, two to three months is probably 10 times the amount I ever did in the whole of university.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So, and that just speaks to the, let's say, democratization of building software and coding and those technical skills.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And I mean, I fully share what you just said.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

I mean, as long as we are interfacing with customers and there is not an agent on the customer side, but there's a human being on the other side.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

skills like leading a meaningful conversation, asking the right type of questions, focusing on the outcome and the values.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Those will be the type of skills that I would also see will not go away as fast as maybe some of, to be honest, some of the technical skills.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

If I could share one other observation, you make me chuckle because you're basically talking about feature parity, right?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Most categories, I mean, if you look at software categories and you look at the providers in such categories, they are approaching feature parity quicker than ever before.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

That was already the case before AI had the boom it had now, and now it's even accelerated, right?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And in every category, new players are

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

dropping out, everyone is furnishing with an AI label and now believing, okay, let's capture the category.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

But the truth is many more categories are becoming basically, they become so comparable.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

That being said, if I'm looking now from a customer perspective, I mean, we are a young company, we only have four employees, but we purchase software, obviously.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So we've undergone some evaluations.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And also the way I'm looking at vendors now and how demanding we have become as customers when there's a certain feature missing.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

I'm almost expecting I'm logging a feature request with one of my vendors and I expect it to be ready next week because like I vibe coded this in five minutes.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

What is taking you so long, right?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So, I mean, there are so many changes happening, which are, as you say, I have advantages, but also disadvantages.