Tim Doyle

a really clear engine that was differentiated, a credible team, and then a path to the first milestone.

And I think that's the piece.

If I were to be structuring a seed deck tomorrow, I would be doing the exact same thing, I think.

Ha, no, like, I mean, my marketing expertise is pretty dated now.

I mean, in 2019, probably, because like, Facebook advertising was such an arb, right?

You could basically, as long as you understood the content formats and how to do media buying, most people, most marketing budgets were still flowing into linear TV at the time, right?

Whereas like, that's no longer the case.

And so it's not like you can just whack something on a Facebook ad and make it work now.

Like,

you need the margin profile, you need the LTV, you need the economics.

Like, the economics of a business matter a lot more now to what you can build rather than just being good at the ads.

Like, the performance marketing expertise is now a ticket to the game rather than a ticket to winning.

No, I think, like, probably not, to be honest, because we're post...

that being the thing that we really need to do.

Like we have a mass consumer brand, you know, so it has different challenges to scale, definitely.

But those aren't necessarily as tied to the platforms as we would have been at like the series A level.

So hims and hers are much better brands than what we have just because they've been more consistent and more decisive.

Packaging them up and then turning them into a global brand, I think is pretty logical.

And so that was more the reason to do it.

Yeah.