Tim Doyle

And then over time, those two original ideas kind of held, but then we were able to refine new ideas and what it actually meant to build the platform and start to think about telehealth more seriously.

And so that then led to us being a telehealth company, which then really led to us being like a

we thought of it ourselves as like a chronic condition kind of care company.

And that was like the explosion in obesity, which was like the big thing that kind of got us going.

And then since like the last couple of years, we've been trying to build to like a world where there is a more general health platform that is, that is built preventively built off our weight offerings.

So.

We had no idea, but we had ideas about like what the future might look like.

And then conviction around those gave us enough time and space to figure things out along the way.

And so the lesson of that kind of bit of a roundabout story is like, I think if you have a strong view of how the future might look, then there's a lot of room to test and iterate and optimize if that view of the future becomes true.

Give us your money.

But we have a good marketing engine.

this is the thing people get wrong about capital raising in the equity in the, in like the, the, the venture world quite often is what they're actually looking for as a team.

And we were credible team, um, not an incredible team, but a credible team.

Um, and then we had a view to what a $500 million revenue business might look like, which was basically like consumer brands of a certain scale, uh,

can be great businesses, which is not a hard thing to do.

And then we had a plausible path to the next fundraising round, which was like, we're going to do one of these brands.

We think we can get it to $10 million revenue.

And then if once it's $10 million revenue, we'll be able to raise more money.

And so as opposed to like a really well-defined path, which people will discount anyway, because it's never going to work that way.

We had a really clear view of what a really big business might look like.