Tim Ferriss

Incredible lady in her own right for a lot of different reasons.

And, you know, she turned me down for something and she was like, sorry, I can't make it.

Do the Life Tetris.

I'm like, oh, that's very short.

You're not giving them something that they can negotiate against.

I'm like, great.

I'm like, Life Tetris.

I'm definitely going to use that.

Simple, to the point.

But when you give people templates, and I realized this with the 4-Hour Body, because I was writing 4-Hour Body, everything in there works.

It's been tested with hundreds of people, now thousands, tens of thousands of people.

And I had very busy CEOs of companies I was working with who'd be like, hey, I don't have time to read a long book.

Like, give me the index card, tell me what to do and I'll do it.

And I did.

Success rate, 0%.

Why?

Because if you give people the prescription

but you don't help them change their behavior, which also goes down to changing their beliefs, it's just not gonna stick.

It won't be durable.

So, for instance, if you don't say no because the story is, I'm too nice for that.