Tim Ferriss

The second is, and this is harder to model, of course, but the 4-Hour Workweek, when it had its explosion in 2007, I very deliberately targeted...

very tech savvy, initially males, say between the age of like 25 and 35 in Silicon Valley and then New York.

And then that bled out to both genders, no problem.

That was an easy hop.

And then it began hopping to other cities like LA and Chicago.

But I wanted to focus on people who could broadcast the message most effectively.

And that's relevant because the success of the book, especially targeted at startups,

is what led to, for instance, being in the switch box in Silicon Valley.

I started going to events like RailsConf related to Ruby on Rails.

I'm not a programmer, but there, who did I meet?

I met Toby of Shopify when they had, like, eight to ten employees.

And he had read the book, and that was a context for a conversation.

And then ended up becoming, you know, their first, I believe, advisor.

And...

So that's an example.

I do think that you can engineer that type of thing just by cultivating a network, which, by the way, just like my friendships, is like a few people very deep, not a scattershot collection of business cards.

I don't think that works very well at all.

And it comes off as what it is, which is transactional and superficial.

Because here's the secret.

The secret is, if you develop true friendship,