Tim Ferriss

And I was like, all right, I'm going to make the Tim Ferriss fund.

I put it in air quotes because it's not a real fund.

But I'm going to spend, I'm going to plan on spending 120K over two years in small checks.

I assume the money is all going to zero.

But what I'm optimizing for is skills and relationships.

Just like this in school.

And that's how it started.

Then there's the question of what do you say yes to, what do you say no to?

I only said yes to things where... the ones that worked out.

I made a lot of mistakes, but the ones that worked out, which then became...

rules for me were, can I be a power user of this product myself?

Does it solve a problem or help me achieve a goal personally?

Even if I weren't involved, would I use this?

And by extension then, that means through the books, I built the blog back when blogs were huge.

Some blogs are still huge, but like my blog was one of the most popular in the world.

I was like, okay, can I help them through the blog?

Now that would be podcast social media, but can I actually help them directly to increase the value of the company and therefore the value of my equity?

Okay.

And ideally, ideally, this doesn't always work, but is it a premium product so that there is more room for error, more margin of safety?

I do not want to be in a race to the bottom situation where the company is suddenly commoditized and they're competing on price and just get pressed down.