Tim Ferriss

Anyway, every time I got a rejection from somebody that I thought was really artful,

that left me feeling neutral or better about the person than worse, I'd be like, ooh, that's good, I'm gonna steal that.

So I'd, like, copy and paste it.

So I had this swipe file, which is just a term that some people use for, like... I used to do it for advertising.

Like, whenever I bought something, I would save the advertisement, put it into a three-ring binder, so that I would think about how this convinced me to buy something.

And then I'd use that for designing my own ads, right?

So similar, I had a swipe file.

I had hundreds of these examples of polite declines, I called them.

And they're really useful, really incredibly useful.

You can copy and paste to make your own.

So I was printing out this book, and then it just became too hard, because I thought a lot of my friends were going to help, and they were like, me?

I'm terrible at this.

You need to write the whole book yourself.

And I was like, oh.

Okay.

So I stopped.

I shelved it.

I gave up.

Returned the advance, biggest advance I ever got in my life.

Returned it.