Tim Ferriss
👤 SpeakerAppearances Over Time
Podcast Appearances
It's been tested with hundreds of people, now thousands, tens of thousands of people.
And I had very busy CEOs of companies I was working with who'd be like, hey, I don't have time to read a long book.
Like, give me the index card, tell me what to do and I'll do it.
And I did.
Success rate, 0%.
Why?
Because if you give people the prescription
but you don't help them change their behavior, which also goes down to changing their beliefs, it's just not gonna stick.
It won't be durable.
So, for instance, if you don't say no because the story is, I'm too nice for that.
I'm a kind person.
I'm generous.
I like helping people.
Okay?
That can be true, but that can also be a justification for saying yes to way too many things and being a martyr.
All right?
If your answer is, well, must be nice for you.
I'm not successful enough yet.
Okay.
We can start to tease that apart.