Tim Ferriss

And I was like, if you want to write this book, if you want to read this book so badly, why don't you help me finish it?

Get off the bench.

And he was like, and then the next day when we both sobered up, he's like, hey, if you're serious, like, let's talk.

And so he became kind of like the student and I would have him test these things.

And then like 50% of the time he'd fuck it up.

He'd fumble it.

He'd create some mess.

But what ended up happening, or he wouldn't do the homework.

He would not do the homework.

And I was like, oh, this book doesn't work.

Okay, well, I need to make this book work.

So how do I make it work for this guy?

If I can make it work for this guy, it'll work for other people.

And then started testing it with a private community of about 100 people also.

And ultimately got it to the point where it's like,

That guy is different now.

Like after a year working together, like his life, how he interacts, he still sends me texts to this day.

He's like, you would not believe what just happened.

It is a different life.

Like before you have the shield of no, and after you have the shield of no, wielded artfully, they are two different experiences of life.