Tim Ferriss

So it's like if you're really serious,

There are other people who have said this.

Scott Galloway, I think, puts it really well.

It's like, it's better to be average at something in the center, like fashion in New York, comedy in LA or New York, whatever, we can give a lot of examples, than to be great in a tiny town in the middle of nowhere.

And... so putting myself in the middle is important.

And I could give very concrete examples of that.

That's something people can model.

Not everyone, but some people can.

You can also do it in virtual space in places like subreddits and so on.

So that's one.

The second is, and this is harder to model, of course, but the 4-Hour Workweek, when it had its explosion in 2007, I very deliberately targeted...

very tech savvy, initially males, say between the age of like 25 and 35 in Silicon Valley and then New York.

And then that bled out to both genders, no problem.

That was an easy hop.

And then it began hopping to other cities like LA and Chicago.

But I wanted to focus on people who could broadcast the message most effectively.

And that's relevant because the success of the book, especially targeted at startups,

is what led to, for instance, being in the switch box in Silicon Valley.

I started going to events like RailsConf related to Ruby on Rails.

I'm not a programmer, but there, who did I meet?