Tim Paradis

particularly for these desk jobs, these white-collar jobs, they can simply demand more.

And they're just not going to meet much resistance because what can people do?

They know it's a tough job market.

I mean, nothing jumps to mind

At the second, but I would say, I guess you see this in industries as they get larger and mature.

I think in the early days, if you talk to anybody who was in the early days of any kind of field, they'll often talk about, you know, as we would say here in the US, like wild west of this.

And there was a lot of, you know, it's kind of freewheeling and we didn't have all these parameters and it was a lot less buttoned down than it is now.

I think that's just the nature of how industries evolve sometimes.

And certainly as they become more corporate and then you have investors that you're answering to,

You've got CFOs, to your point earlier, paying, you know, why are we paying these brilliant guys and your poor friend, the barista, who no longer has a job?

Like, you know, why are we doing this kind of stuff if we could be a little bit more like company X over in, you know, manufacturing that has a, you know, again, a more restrained approach to how they spend money?

I've talked to a, yeah, I talked to some, I'm trying to think who we spoke to for this story.

I've talked to people, not necessarily for this story, but other folks, you know, to inform prior reporting.

And I've also talked to some professors who spend a lot of time looking at this industry and they sort of get that sense that, you know, because partly, again, this fear of, gosh, we're spending all this money on AI, what are we going to do?

One of the experts I talked to about this actually made the interesting point, too, because AI itself is so quantifiable.

You can say we're doing all these things and here are all these dashboards and reports.

Then we have this massive side of our ledger, which is all the workers.

And so we need to have a little bit more granularity, a little bit more insight into what they're doing and sort of what they're, you know, whatever cliche you use, proof points or whatever corporate jargon you use.

Like what is their ROI as well?

Yeah, I mean, the folks I talk to, you know, professionally, even personally, I know a lot of people, it's just tough for a lot of these jobs.