Tim Pierce

to speak freely at work, who say that their careers have been severely hampered, this needs calling out. It just has to be called out. And from a mental health point of view, we found there are 8 million guys in this country who say that their mental health has taken a hit because of DEI. In US terms, it would be equivalent to 30, 40 million guys saying that their mental health has taken a hit.

to speak freely at work, who say that their careers have been severely hampered, this needs calling out. It just has to be called out. And from a mental health point of view, we found there are 8 million guys in this country who say that their mental health has taken a hit because of DEI. In US terms, it would be equivalent to 30, 40 million guys saying that their mental health has taken a hit.

suicide is a terrible problem with men. Work is so important to men's identity and self-esteem. We have to talk about this stuff without it being labelled as kind of racist or crackpot.

suicide is a terrible problem with men. Work is so important to men's identity and self-esteem. We have to talk about this stuff without it being labelled as kind of racist or crackpot.

Yeah, I mean, John, for better or worse, we're kind of hunter-gatherers at heart. You know, as men in particular, we are wired to work. That's how we get our income, our identity, our status, our sense of being men. For better or worse, it's tied up with that. When jobs become vulnerable, that has a huge impact.

Yeah, I mean, John, for better or worse, we're kind of hunter-gatherers at heart. You know, as men in particular, we are wired to work. That's how we get our income, our identity, our status, our sense of being men. For better or worse, it's tied up with that. When jobs become vulnerable, that has a huge impact.

In the 2008 recession, there was a spike of about 10,000 male suicides in North America and Europe. After that, you know, we put all our eggs in the work basket, and that's really dangerous. And what DEI is doing is it's making us feel incredibly vulnerable about this thing, which is so, so important to who we are.

In the 2008 recession, there was a spike of about 10,000 male suicides in North America and Europe. After that, you know, we put all our eggs in the work basket, and that's really dangerous. And what DEI is doing is it's making us feel incredibly vulnerable about this thing, which is so, so important to who we are.

And in some cases, Chas, the advertising guy that you mentioned, he was working at one of the world's biggest ad agencies. And they decided, post Me Too, that this company is a bit too white, a bit too male, it's a bit too sort of middle class and British. And he and four colleagues thought, that doesn't sound good for us. And he'd won the top advertising awards in the country.

And in some cases, Chas, the advertising guy that you mentioned, he was working at one of the world's biggest ad agencies. And they decided, post Me Too, that this company is a bit too white, a bit too male, it's a bit too sort of middle class and British. And he and four colleagues thought, that doesn't sound good for us. And he'd won the top advertising awards in the country.

And so he emailed HR and said, well, you know, what does this mean? And within days, all five of them were sacked. And they took them to an industrial tribunal and the judge ruled that they had been sacked simply because they were men. They were sacked because they were men. And then the social media mob came for him. And it reached the point where he was diagnosed with trauma.

And so he emailed HR and said, well, you know, what does this mean? And within days, all five of them were sacked. And they took them to an industrial tribunal and the judge ruled that they had been sacked simply because they were men. They were sacked because they were men. And then the social media mob came for him. And it reached the point where he was diagnosed with trauma.

He's moved to the other side of the world. And when I spoke to him, he said he still physically shakes when he thinks about what happened to him. So this is very deep trauma. And he's not the only person. There's a theme that runs through all five parts of White Man Can't Work. The guys who've been on the wrong end of this end up with really serious depressive issues.

He's moved to the other side of the world. And when I spoke to him, he said he still physically shakes when he thinks about what happened to him. So this is very deep trauma. And he's not the only person. There's a theme that runs through all five parts of White Man Can't Work. The guys who've been on the wrong end of this end up with really serious depressive issues.

And there's a fascinating insight from a therapist we interview who says that when you kind of get cancelled, when you're cast out, it's the ultimate way for evolution to put you on edge. You're being ostracized. Traditionally, we would have lived in our bands, in our tribes. And when you're cast out, that means you're vulnerable to other tribes, to dinosaurs, to lions, to anything.

And there's a fascinating insight from a therapist we interview who says that when you kind of get cancelled, when you're cast out, it's the ultimate way for evolution to put you on edge. You're being ostracized. Traditionally, we would have lived in our bands, in our tribes. And when you're cast out, that means you're vulnerable to other tribes, to dinosaurs, to lions, to anything.

So it's very, very destabilizing to be ostracized. And people are being ostracized for the smallest things. There was a lecturer at a university who... You know, he wasn't getting on great with some of his colleagues because he was questioning some of the orthodoxy. And they decided to sort of get rid of him.

So it's very, very destabilizing to be ostracized. And people are being ostracized for the smallest things. There was a lecturer at a university who... You know, he wasn't getting on great with some of his colleagues because he was questioning some of the orthodoxy. And they decided to sort of get rid of him.

And they collected microaggressions that he was accused of, including talking about the male and female ends of cables. You know, if anyone's ever had a cable, there's a male and a female. Go on Amazon. It's what you call. He was told he was being sexist by referring to that terminology. And he was kicked out of his job. He spiraled, he ended up on antidepressants.

And they collected microaggressions that he was accused of, including talking about the male and female ends of cables. You know, if anyone's ever had a cable, there's a male and a female. Go on Amazon. It's what you call. He was told he was being sexist by referring to that terminology. And he was kicked out of his job. He spiraled, he ended up on antidepressants.